Karen Moraes
Partner · Pharma
Biomedical scientist and regulatory affairs analyst with over ten years in medical materials and equipment, cosmetics, sanitizing products and tobacco products.
Learn moreAbout us
A house of specialists
SUA is a boutique, technically-driven regulatory consultancy. Not a big four, not a one-woman-shop. A lean, senior team whose partners combine dimensions that rarely come together in the Brazilian market.
Where we stand apart
Four dimensions, one team
Federal institutional standing
Based in Brasília, with in-person engagement at Anvisa and MAPA when the case calls for it.
Background in the regulated public sector
Experience at INCQS/Fiocruz and consulting for Unesco — with respect for the legal and ethical separation between public and private roles.
High-complexity practice
Over a decade in medical equipment, national and international GMP and certification audits.
Translators of knowledge
Courses, training and regulatory education: we don't just run the process, we teach why it is what it is.
Our practice
The house's three pillars
01
Confidentiality and ethics
Sound regulatory advice for Brazilian, foreign or startup companies in food, cosmetics, sanitizing products, medical devices and medicines interested in the Brazilian market. Representation for Anvisa matters in Brasília.
02
Subject-matter expertise
The advice you need so your idea complies with Anvisa's rules and is ready to enter the Brazilian market. Understand the procedures, requirements, timeframes and costs to regularize your product or your company.
03
Translators of knowledge
We bring regulatory knowledge to those working in new business, marketing or areas that interface with Anvisa's rules. We train your team with courses on labeling, process preparation and more, as needed.
Mission and values
What moves us
Four values that guide the house's practice.
- Approving new products and qualifying companies
- We exist to find regulatory solutions with legal certainty and a technical-scientific basis. We work to deliver our best.
- Applied knowledge
- We think outside the box, expanding possibilities and solutions. We work on the same subject often across diverse realities, mostly of medium and high complexity. We develop distinctive, proprietary knowledge. We learn and teach all the time.
- Motivation and fulfillment
- Being part of the connection between health entrepreneurs and consumers is a great joy. Working with Anvisa's rules — a highly qualified regulatory agency — gives deeper meaning to what we do: the prevention and promotion of everyone's health.
- Ethics and security
- Our values are truly our practice. We work under confidentiality agreements and act ethically, in both private and institutional relationships.
Our values are truly our practice. We work under confidentiality agreements and act ethically, in both private and institutional relationships.
Who signs
The founding partners
The person you hire is the person who signs your process.
Ana Luiza Sauerbronn
Partner · Food
Nutritionist, MSc in Product Health Surveillance (INCQS/Fiocruz) and former Unesco consultant; twenty years of practice in food health regulations.
Learn moreNext step
Shall we talk about your product's regulatory path?
Tell us about your product and your sector. We will respond within one business day with an initial reading of the way forward.